Duane Forrester

Heather Fletcher is senior content editor with Target Marketing.

GDPR takes up a lot of bandwidth in marketers’ minds right now — and justifiably so, as at least 1,838 data privacy complaints are already on the books in the E.U. But news yesterday that the E.U. fined Google $5 billion for allegedly violating antitrust laws in mobile searches shows marketers have more to pay attention to in the data privacy and anti-trust back-and-forth between the E.U. and U.S. tech companies.

Hot on the heels of Google's Distinguished Engineer Matt Cutts discussing what he feels are the biggest search engine optimization myths, Bing's Senior Product Manager Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some of them are true SEO myths, a few fall under best practices. You ideally want to rank No. 1, but just because you aren't No. 1 doesn't mean you're a failure. Sites can do extremely well in positions two or three, and even the top couple of results on the second page of results. 

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