Drew James

Heather Fletcher is senior content editor with Target Marketing.

Jesse Eaton is a marketing manager for NAPCO Media.

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on in 2016.

In this episode of "What Were They Thinking?" Melissa comes across the new back-to-school TV spot from Kmart that fails to hit the mark, in her opinion. Then she shares it around the office with her colleagues Drew, Katie, Julie and Jenn to get their opinions ... and still thinks the troubled retailer's attempt at being hip is nothing more than forced and awkward.

Target Marketing — the ideas, people and technologies transforming marketing — is proud to announce an official rebrand. The name will stay the same, but the content and design are getting a refresh. Print subscribers will begin to see changes in our January/February issue (coming to your mailbox this this month), and the rest of the audience will see the change immediately.

Customer journey planning is emerging as an important step to help differentiate companies from the competition, delight customers and demonstrate what your brand is all about. Join Silverpop’s Talibah Mbonisi as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.

The buyer journey is ever-evolving, which makes it challenging for marketers to stay on top of the latest trends and tactics they need to enhance the customer experience. In this webinar, learn key marketing trends for 2015 and tactics you can implement to help you engage customers and prospects more strongly and drive additional revenue.

Don’t get stuck managing simple drip nurture programs - sending out "a one size fits all" newsletter or product announcement every few weeks. Learn how you can fill communication gaps by creating sophisticated nurture programs that build brand preference and loyalty before a sale and in between multiple purchase transactions.

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