Adobe's Drew Burns visits the Marketing Garage to talk about how artificial intelligence (AI) is coming to the marketing cloud, and what that will be like for marketers using them.
When rolling out new campaigns and website updates, marketers are left making many assumptions about what experience the end user is looking for. Adobe Target allows marketers to test aspects of the digital experience — without getting IT involved — to target and personalize to individual consumers.
How do you get a testing campaign off and running? Marketing teams are understandably trigger-shy to make changes that might impact a constant revenue stream. It can be intimidating to start changing the content on your website, one of your most lucrative sales channels (perhaps your only sales channel), with the risk that the results may not be what you'd expect.