Drew Burns

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

How do you get a testing campaign off and running? Marketing teams are understandably trigger-shy to make changes that might impact a constant revenue stream. It can be intimidating to start changing the content on your website, one of your most lucrative sales channels (perhaps your only sales channel), with the risk that the results may not be what you'd expect.

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