Dr. Sandra Lee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Is there any topic more boring and unlikely to draw an audience than dermatology? If I wanted to make something sound uninteresting, I'd say it was about "pimple popping." How can you market that? Ask Dr. Pimple Popper, AKA Dr. Sandra Lee, the doctor with 2.5 million YouTube followers, 2.4 million Instagram followers, and a social media empire that's about to make a big pop.

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