Zillions of headlines have been written over the years, but in my view they all fall into one of two categories: teaser headlines or benefit headlines.
Doyle Dane Bernbach
What Republicans can learn from Warren Buffett Nov. 1, 2005: Vol. 1, Issue No. 44 IN THE NEWS US Death Toll in Iraq Reaches 2,000 BAGHDAD, Iraq (CNN)--The U.S. military death toll in Iraq reached 2,000 Tuesday with the reports of three new deaths, and President Bush prepared the nation for more casualties, saying the "defense of freedom is worth our sacrifice. --CNN.com, Oct. 26, 2005 Miers Withdraws Nomination President George W. Bush's nominee for the U.S. Supreme Court, White House counsel Harriet Miers, abruptly withdrew from consideration on Thursday after mounting criticism from the right and the left about her
Is it smart to dump all over your customers? Oct. 27, 2005: Vol. 1, Issue No. 43 IN THE NEWS AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Lite that ridicules discount airlines and their pilots. --Scott McCartney "Discount Air Carrier May Bump Bud Lite Over Air-Safety Joke" The Wall Street Journal, Oct. 24, 2005 What follows is the script of a radio commercial for Bud Lite that the discount airlines objected to. Bud Lite Presents Real Men of Genius Today we salute
Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless