Doug Mack

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

In a session at last week's Shop.org 2010 Annual Summit in Dallas, Doug Mack, CEO of the private online sales site One Kings Lane, and Kelly Mooney, president and chief experience officer at the digital marketing agency Resource Interactive, teamed up to discuss 10 innovative concepts currently being deployed by retailers to help them increase marketing effectiveness, enhance customer experiences and harness social commerce.

In a session at this week's Shop.org 2010 Annual Summit in Dallas, Doug Mack, CEO of One Kings Lane, and Kelly Mooney, president and chief experience officer at Resource Interactive, teamed up to discuss 10 innovative concepts currently being deployed to retailers to help them increase marketing effectiveness, enhance customer experiences and harness social commerce. Both presenters offered pros and cons on the concepts, and the audience weighed in as well via their mobile phones.

You can achieve nine times the revenues and 18 times the profits of a broadcast e-mail campaign simply by targeting your customers instead of treating each of them the same, according to a report released earlier this year by Jupiter Research. While Web analytics can give you the information you need to segment your customers, how will you get your more relevant message to them? Rich media may offer the solution. Doug Mack, CEO of Novato, Calif.-based rich media solutions provider Scene 7, and Sheila Dahlgren, senior vice president of marketing for Scene 7, spoke with the Target Marketing Group about this growing content

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