Doreen Carstens

Heather Fletcher is senior content editor with Target Marketing.

For Oshkosh, Wis.-based catalog retailer Miles Kimball, a partridge in a pear tree turned out to be a bird in the hand. The purveyor of specialty goods—everything from "smidgen measuring spoons" to ensembles for those ubiquitous front yard cement geese—went out on a limb this holiday season and inundated its e-mail subscribers with a dozen sale messages in as many days.

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