Donna Loyle

Is your marketing campaign in need of a healthy dose of responsive prospects? Targeting hospital and health care administrators, with their impressive corporate budgets and high personal incomes, may be just the elixir. Hospital administrators and executives plan, direct, coordinate and supervise health care delivery. This market breaks down into two groups: Generalists manage (or help manage) entire facilities or health care systems. Specialists are in charge of specific clinical departments or services, such as nursing care, surgery, information technology, medical records or supply chain management. These professionals often are responsible for dozens—even hundreds—of employees and millions of dollars’ worth of facilities and equipment,

As an industry, we have been spending a good deal of time discussing the legality of the Federal Trade Commission's National Do-Not-Call Registry, and the case for and against protection of commercial speech. But I think we're missing a bigger point: Millions of Americans signed up to stop receiving telemarketing calls. This includes many people who do direct marketing for a living. And while it was important for the American Teleservices Association and the Direct Marketing Association to sue to prevent the do-not-call list from taking root in its current form (the associations have concerns about the commission's ability to administer the list, including

Create an enterprise-wide privacy policy. "It must act as an umbrella policy across all of your business units and utilize privacy statements to customize your commitments to customers," Hart said. An audit of your company's myriad privacy policies for your individual divisions will highlight the gaps in your information-gathering and -sharing practices. Then work to fill those holes to evolve a more global privacy policy, he suggested. —Tony Hart, chief privacy officer and vice president of enterprise CRM for electronics merchant Best Buy, as reported by Donna Loyle

By Donna Loyle In the current two-year legislative season, about 1,500 privacy-related bills at both the state and federal levels have been introduced, according to The Direct Marketing Association (DMA). Following are three examples that affect direct marketers: Online Privacy Bill Proposed The Online Personal Privacy Act of 2002, introduced by Sen. Ernest "Fritz" Hollings (D-SC) in April, would mandate that companies get consumers' opt-in permission to use sensitive data, such as financial records, Social Security numbers and health information. The bill also requires companies to provide opt-out options for non-sensitive data such as transactional information from Internet purchases. The bill passed

By Donna Loyle Undoubtedly you've seen these ads: A credit card company prominently touts "no telemarketing" as one of the benefits of having its card, and an Internet service provider states it won't sell your name and contact information to other companies. It used to be that unless customers specifically requested to see a company's privacy policy, those policies were pretty much downplayed. So what's going on? Has it become trendy to not only dust off your privacy policy, but to actually polish it up for public view? If you're considering following suit, here's what you need to know and do

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