With light shining on the dark crevices where sexual assault and harassment stories are covered up, many women — as well as some men — are revealing that they’ve survived peril with the #metoo hashtag. And if brands don’t have anything good to say about this, then they shouldn’t say anything at all, says a crisis communications firm.
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.