Donna Karan

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

Heather Fletcher is senior content editor with Target Marketing.

With light shining on the dark crevices where sexual assault and harassment stories are covered up, many women — as well as some men — are revealing that they’ve survived peril with the #metoo hashtag. And if brands don’t have anything good to say about this, then they shouldn’t say anything at all, says a crisis communications firm.

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.

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