Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.
Facebook Ads are essential to the marketing mix for many organizations now, so knowing if the social network will need to follow new data guidelines as the result of a recent $5 billion fine from the FTC is required reading. The quick answer appears to be “not yet,” but third-party oversight may be coming.
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe that Colin Kaepernick, who partners with the sports brand, deems the glorification of racism and slavery. It's a bold political stand by a brand.
The most successful content marketing campaigns are those that are produced as a result of a consistent strategy, which is integrated throughout the organization. Your content is effective when you see more engagement from your audience, you improve brand awareness and loyalty, and drive quality leads.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook. When I wrote “How Trump Won” in January 2017, the Trump campaign’s digital director credited Facebook as the fundraising powerhouse. Last week, The New York Times’ headline was “How Trump Is Outspending Every 2020 Democrat on Facebook.”
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels.