Donald Trump

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game locked down for one. But news emerged on Jan. 31 that presidential candidate Michael Bloomberg trumped the commander-in-chief’s Super Bowl ad by buying up its related keywords in Google.

Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting on the social media platform. Or that Twitter Co-Founder and CEO Jack Dorsey announced banning all political ads. But they should. And here’s why.

Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles. While the Democratic presidential candidate’s domain got purchased by Trump’s reelection campaign, most of the names on that list simply forgot to renew domain names.

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.

More Blogs