Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as important to brand survival.
A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game locked down for one. But news emerged on Jan. 31 that presidential candidate Michael Bloomberg trumped the commander-in-chief’s Super Bowl ad by buying up its related keywords in Google.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting on the social media platform. Or that Twitter Co-Founder and CEO Jack Dorsey announced banning all political ads. But they should. And here’s why.
Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles. While the Democratic presidential candidate’s domain got purchased by Trump’s reelection campaign, most of the names on that list simply forgot to renew domain names.
Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria? Yes and no. The answers come from Emma Monks, VP of crisis intelligence at online crisis monitoring firm Crisp.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.