Donald Trump

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week. The former will immediately affect site load times for marketers and the latter, engineers protesting the tech giant’s alleged mishandling of sexual misconduct among Alphabet leadership, provides a lesson in how brands taking stands publicly need to uphold those principles privately.

Into every marketer's life, a brand nightmare must come. It starts with an old tale about a PR executive explaining to a client that the client has to make some more public and press appearances to get more exposure. “If I had any more exposure,” says the frustrated client, “I’d be arrested for indecency.”

Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands. The "2018 Edelman Earned Brand" study was just released that shows nearly 65% of consumers around the world now buy on belief, or buy from brands that have similar beliefs as they do, about morals, values, social issues and politics.

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data availability and possibly on their marketing results beginning on May 25. As it is, they may see such changes with E.U. citizens.

The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the British firm, Cambridge Analytica, is hardly surprising. That this data, scraped from Facebook’s files, was used to support Donald Trump’s election campaign just adds thunder and lightning and moves us one step closer to Big Brother not only watching us, but influencing our lives.

More Blogs