Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting on the social media platform. Or that Twitter Co-Founder and CEO Jack Dorsey announced banning all political ads. But they should. And here’s why.
Joe Biden now joins Jeb Bush, President Donald Trump, Google, Marketo, and Dell in notable domain name foibles. While the Democratic presidential candidate’s domain got purchased by Trump’s reelection campaign, most of the names on that list simply forgot to renew domain names.
Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria? Yes and no. The answers come from Emma Monks, VP of crisis intelligence at online crisis monitoring firm Crisp.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.
Facebook Ads are essential to the marketing mix for many organizations now, so knowing if the social network will need to follow new data guidelines as the result of a recent $5 billion fine from the FTC is required reading. The quick answer appears to be “not yet,” but third-party oversight may be coming.
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe that Colin Kaepernick, who partners with the sports brand, deems the glorification of racism and slavery. It's a bold political stand by a brand.