Donald Rumsfeld

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Plagiarism does "not go gentle into that good night."* *Dylan Thomas May 9, 2006: Vol. 2, Issue No. 36 IN THE NEWS Raytheon board cuts CEO pay after book flap ARLINGTON, Va— Raytheon Co.'s board said on Wednesday that it cut its chief executive's compensation in response to what others have called plagiarism in a management booklet, a penalty that one person familiar with the matter said could cost him $1 million. —Jim Wolf, Bill Rigby and Kevin Drawbaugh, Reuters, May 3, 2006 Young Harvard author's book deal canceled NEW YORK — A Harvard University sophomore's

Two Continents and the Pentagon Roiled Feb. 7, 2006: Vol. 2, Issue No. 10 IN THE NEWS Embassies torched as cartoon furor grows DAMASCUS (Reuters) - Furious Syrians set fire to the Danish and Norwegian embassies on Saturday as protests over cartoons of the Prophet Mohammed showed no signs of abating despite calls for calm. —Rasha Elass, Reuters, Feb. 5, 2006 Joint Chiefs Send Rare Protest letter to 'Wash Post' Over 'Reprehensible' Toles Cartoon NEW YORK — A Tom Toles editorial cartoon published in The Washington Post on Monday and on its Web site has drawn a very rare and very strong

It has been a big year (so far) for public relations catastrophes and crisis management. But no story can compare with Newsweek's huge gaffe when investigative reporters Michael Isikoff and John Barry wrote the following in the Periscope column in the May 9, 2005, Newsweek: Among the previously unreported cases, sources tell NEWSWEEK: interrogators, in an attempt to rattle suspects, flushed a Qur'an down a toilet and led a detainee around with a collar and dog leash. These six words--"flushed a Qur'an down a toilet" --traversed the globe, reportedly caused riots in the Arab world where 16 people were killed and more than

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