Don McNichol

Challenge: Increase the functionality and boost revenue on a fashion retailer’s Web site Solution: Redesign Web site for greater operational ease and better customer service using a hosted e-commerce platform Result: Increase in visitor traffic and online sales In the fast-paced, competitive world of women’s retail, establishing a relationship with your customers is essential if you want to thrive. Nowadays, this means offering a multichannel experience, including a user-friendly Web site that supports your brand—a fact not lost on New York City-based women’s retailer Intermix. With more boutique retailers optimizing their multichannel efforts, and even the larger department stores such as Neiman Marcus and Saks Fifth Avenue

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