Don Carli

Increasing numbers of investors, regulators and customers want the so-called triple bottom line (environmental, social and financial) that factors in corporate responsibility, natural resource conservation and climate change. “Call it the New Green,” says Don Carli, senior research fellow at the Institute for Sustainable Communication (ISC), a nonprofit group that promotes environmentally responsible practices for the printing, publishing and packaging industries. Here’s a small part of my recent eye-opening chat with Carli, a former strategic planner within these industries. To read the entire interview transcript, go to www.insidedirectmail.com. EB: What got you interested in the topic of sustainable printing? DC: It grew out of

Increasing numbers of investors, regulators and customers want the so-called triple bottom line (environmental, social and financial) that factors in corporate responsibility, natural resource conservation and climate change. “Call it the New Green,” says Don Carli, senior research fellow at the Institute for Sustainable Communication (ISC), a nonprofit group that promotes environmentally responsible practices for the printing, publishing and packaging industries. Here’s a small part of my recent eye-opening chat with Carli, a former strategic planner within these industries. EB: What got you interested in the topic of sustainable printing? DC: It grew out of a consulting engagement I had about 10 years ago with the CEO

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