Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

by Denny Hatch I took the train to Chicago and back for the DMA Conference. No, I am not afraid to fly. This is certainly the safest time to fly -- probably in my lifetime. Security is at an all time high and 20 percent less planes are in the sky, which means the air traffic controllers are really in control. No, I opted for the train for two reasons: time and self-esteem. Let's start with time. Given the current panic and paranoia, if you are advised to be at the airport three hours in advance, arrive at the wrong time and you stand

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