Diane Mastull

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

David Frank, 53, came from a family that has manufactured paper boxes for three generations. A love for boxes seems to be hardwired in his DNA. In 1999, Frank bought a shuttered paper box factory and has kept it going in good times and truly lousy times. How did he succeed? By sticking to a common-sense business philosophy

More Blogs