Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As Time Warner Goes, So Goes TIME IN THE NEWS Despite recent major world events like the London terrorist bombings in July and the late December tsunami in Thailand, newsweeklies continued to struggle for the first half of the year. Time magazine, published by Time Inc., saw circulation remain flat for the period at 4.05 million, while newsstand sales dipped 3.4 percent to 157,217 copies. Newsweek saw its newsstand sales plummet 14 percent to 126,163, while total paid circulation rose 1.8 percent to 1.05 million. --Stephanie D. Smith "ABC: Celeb Titles Enjoy Circ Gains" MEDIAWEEK.COM, Aug. 16, 2005 NEW YORK - Financier Carl Icahn

By Paul Geller Editor's note: Lois Geller has been speaking all over the country, so we asked her son Paul, a copywriter from Bethesda, MD, to fill in for her this month. We think you'll enjoy this! Since I was a wee lad, my mother has been a direct marketer working for advertising agencies, universities and other organizations. Since the mid-1970s, I've seen thousands of her mailings, some of which were incredible. And so were the projects, such as marketing commemorative Charles and Diana wedding stamps from the Bailiwick of Guernsey; selling automobiles to Canadian women; and pitching vitamin-of-the-month club memberships. One

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