Numbers (Arabic numerals such as 2, 15 and 783) are powerful fuel for copy and content writers. They can grab a scanner's attention; make your case faster with analytical-types drawn to numbers; and support benefit statements with credible detail. Here are 14 quick tips for how to use numbers as a marketing tool. (Note: These tips probably don't follow the AP Stylebook or your company's style manual. Remember, they are from a marketer and for marketers.
Derick F. Davis
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