During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their brains about industry challenges, trends and best practices. As we approach 2015, our team thought it would be beneficial to share some of the most memorable words of wisdom garnered from these interviews. We certainly took a lot away from them—and hope you do, as well. So check out the tips below and consider adding some of these pointers to your list of New Year's resolutions.
What happens when marketers neglect their databases? Derek Slayton, CMO of NetProspex, reveals the dirty truth to Heather Fletcher, senior editor of Target Marketing. Slayton and Fletcher sat to discuss what happens when good data go bad while both attended DMA2014 in San Diego.
Data used to be the worry of IT. Period. However, the last few years has ushered in a changing of the guard. Or, perhaps more accurately, it's brought in more new players from areas like finance, research and development, and sales and marketing. Everyone seems to want a piece of the data pie. In fact, by our count, more than 38 million non-tech professionals are now playing a role in managing corporate data.