Derek Martin

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Ah yes, young love. The ever-awkward stages of early flirtation, romance, and finally, love. But the issue of who says "I love you" first is always one of the most difficult, make-or-break moments of a relationship. In the same way, transcending simple CRM relationships can be difficult in marketing, and instead of "I love you," marketers can sometimes hear the dreaded "Eww, that's creepy!"

We've all seen them. The personalized marketing that got a little bit too personal. A good marketer knows that “creepy” is relevance without trust or perceived value. Join Derek Martin, CRM Director at MetLife, to hear how you can build trust and value, and make sure you're not creeping customers out when personalizing your efforts.

Breaking through the wall of noise clients and prospects are staring at each day has become one of the top challenges for marketers, according to a recent Target Marketing roundtable of marketing insiders and industry leaders. Here's how they see it, and how they're meeting that challenge.

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