Dennis Mink

Dennis Mink is the VP of Marketing at Liftoff. Prior to Liftoff, Dennis was CMO at Appoxee, a mobile marketing automation platform (acquired by TerraData), and Duda, the leading mobile website platform for SMBs.

There is a fundamental problem in the way mobile app advertising is bought today. The vast majority of mobile marketers buy app installs ads on a cost-per-install (CPI) basis and focus their campaigns on one primary goal: getting the most installs at the lowest cost. This is understandable, given that CPI is an easy metric to understand, track and optimize against. It enables most marketers to work with the data most readily available to them, such as impressions, installs, and cost per install.

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