Dennis McEniry

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

For beauty products retailer Estee Lauder, the constraints on luxury spending in the United States brought on by the recession forced it to rethink its growth strategy. With a tightening domestic market, the high-end brand looked across the Atlantic for revenue opportunities. In particular, e-commerce was targeted as the vehicle for this global expansion.

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