Dennis Dayman

Heather Fletcher is senior content editor with Target Marketing.

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

August 6 marked the mid-point of summer—so now we're closer to summer's end than summer's beginning. It's as if all the back-to-school advertising wasn't enough to have us looking forward (except perhaps for schoolchildren). In the world of data-driven marketing, my mailbox reminded me this past week, too, that fall is just around the corner: I received a DMA2013 conference brochure mailer

Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.

Join email deliverability experts Laura Atkins, Dennis Dayman and Tom Sather as they discuss the latest trends, challenges and opportunities email marketers face as they seek to consistently deliver their messages to subscribers' inboxes.

Topics of conversation will include the following:

- how to design your emails for optimum deliverability rates;
- how subscriber engagement ties in with deliverability;
- the legal/regulatory compliance rules you need to be aware of;
- what metrics you should be tracking to get a clear picture of your deliverability efforts;
- how the spike in emails being read on mobile devices affects deliverability;    - best practices to maintain a sterling email sender reputation with ISPs;
- and much more!

Click here to sign up!


Direct Marketing Day @ Your Desk is proud to announce its all-star morning keynote panel. Taking on the hottest marketing topics of the day starting at 10:15 a.m. on March 15, these four industry leaders will speak about “Truth, Lies and Marketing”: Jared Blank, Vice President, E-Commerce, Tommy Hilfiger; Jordan Cohen, Vice President of Business Development, Pontiflex; Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; and Nicole Delma, Chief Data Officer, RCRD LBL.

Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.

Would the real Don Cenobio Sauza please stand up? Oh, sorry, he can't. He's been dead for 100 years. But that doesn't prevent him from tweeting. However, social networks have been stepping up their anti-spam policies—with Google+ not accepting dead celebrity spokespeople, for instance. Here are some proactive measures businesses can take to effectively market while avoiding running afoul of the spam regulations.

Studies show that some Americans check their email accounts in the middle of the night and many remotely peruse their work accounts on Sunday evening; meaning that the next trend—that consumers are checking their email accounts on-the-go with mobile devices—isn't much of a shock.

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