Dennis Bass

According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.

From sensationalist television news reports to the explosion of the internet, a lot has changed over the past two decades in the way the public consumes information about health, especially pertaining to food. But through all the clutter and noise, the Nutrition Action Healthletter's acquisition control package has remained remarkably consistent and effective for the past 17 years and counting.

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