Deepa Seetharaman

Heather Fletcher is senior content editor with Target Marketing.

The Facebook banking question is all about what relationship financial services marketers want to preserve with consumers: That of data protection or personalized, timely marketing? Is it more important to offer relevant services when a consumer announces an engagement on social media, or to keep a 1:1 relationship where that customer trusts that data is protected?

Facebook may have more than a billion eyeballs on it, but CEO Mark Zuckerberg wants to keep them there. That’s why his social media empire invested $50 million in Facebook Live content, announcing that the likes of Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson will appear in streaming videos.

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