As marketers, our world has radically changed. The Web has changed the way we operate, and we are at the whims of consumers ... But consumers have changed, as well. ... The most important things that brands must understand is that they can create, and must own direct relationships with people; and think of these relationships and the content they create in terms of the mobile world. Here are the five movements that we are primed for in content marketing:
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico