Deanna Willsey

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.

Angie Hicks, co-founder of business review site Angie's List, overheard employees raving in late March about the great deals they got from sites such as Groupon, a startup that sends users daily coupons via e-mail.

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