Dawna Olsen

Heather Fletcher is senior content editor with Target Marketing.

Content marketing may sometimes feel like a struggle to marketers, but a Twitter chat on Thursday went straight for hyperbole and called itself #ContentBattleground. In the chat organized by San Mateo, Calif.-based content performance marketing software provider BrightEdge, marketers, consultants and chatters provided content marketing tips.

BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it is the first to offer a global SEO platform so companies can reach any market in any corner of the world.

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