Dawn Zier

Heather Fletcher is senior content editor with Target Marketing.

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

As women assume expanded marketing leadership roles in our field, it’s well worth taking some notes. Recently, DMCNY held a Women in Leadership networking event, bringing women leaders and learners together to talk about their experiences, and provide a little coaching I believe we all might use.

You can nominate our 2016 Target Marketer of the Year. Clicking on the Web form here allows you to fill in who you think represents the best marketer for 2016, because this person embodies the best marketing has to offer — professional accomplishment, integrity, innovation and service to the marketing community.

Logically, women could be the hiring managers for the highest executive position in the country. Considering women compose the majority of the population, chances are these voters won’t make Hillary Clinton go searching in the men’s restroom for the position’s description — as Lara Shackelford, CMO of Altify, had to do for one of her first marketing leadership positions.

Dawn Zier, CEO of the weight-loss firm Nutrisystem, Inc., and 2014 Target Marketing Marketer of the Year, shares her views on the role of marketing technology in her company’s future.

Sustainability in business is often referred to as "the triple bottom line"—financial, environmental and social. This past week, I had the opportunity to see firsthand how we—as marketers—address social sustainability, specifically our fostering of human resources and marketing talent. It is a critical need

“I’ve spent a lot of time telling young adults that I mentor not to worry if they don’t know what they want to be,” says Dawn Zier, CEO of Nutrisystem and Target Marketing’s 2014 Direct Marketer of the Year. “It will all fall into place. I started out as an engineer, and I landed in a very different place from where I started 20, 25 years ago. And I really don’t see how in 10, 15 or even 20 [years], with rather limited personal experiences, that people can really know what they want to do. My advice to people really is to dream big, work hard, and don’t be afraid to change if you go down one path and realize that it’s not the right one.”

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