Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On Oct. 5, 2007 two stories ran in The Wall Street Journal—and on its Web site—about the huge Los Angeles Hammer Museum’s effort to bury Dave Pahl’s Hammer Museum, which displays his collection of 1700 hammers in a tiny house in Haines, Alaska, 3,098 miles to the north. The top brass at the Los Angeles museum is following slavishly the brutal, bully-boy tactics of its founder, Occidental Petroleum President Armand Hammer (1898-1990), whose philosophy of life was codified on a plaque in his office that proclaimed, “He who hath the gold makes the rules.” In any publication or broadcast news story, what the L.A.

Note: Denny Hatch responds to all correspondence. Readers respond to “Three 800-Pound Guerrillas” published Aug. 8, 2006, which compared the war in Iraq to the General Motors business model. I enjoyed the “800 Pound Guerilla” piece today and I feel compelled to comment. The unfortunate truth of our current situation is that almost everybody knew it would turn out this way, but nobody had the guts to admit it. Ego and greed have always been, and will always be man’s downfall and those are the two key reasons for our involvement. I appreciate you having the courage to discuss the war in your newsletter.

For the last 50 years television news has been the same—men, men, men. From 1949 to 1956 we were treated to the “Camel News Caravan”—a 15-minute news summary hosted by John (“I’m glad we could get together”) Cameron Swayze, who always had an ashtray on his desk and a sign with the sponsor’s logo. This was followed by 15 minutes of Perry Como or Pinkey Lee. Swayze was ousted in October 1956 to make room for the Huntley-Brinkley Report (“Goodnight, Chet; Goodnight, David. And goodnight from NBC News”). These days, the news on the three networks is a tedious and interchangeable compendium of all the

One answer may be found in Switzerland IN THE NEWS (CNN)--Rescuers and residents along the Gulf Coast struggled Wednesday to cope with the destruction left by Hurricane Katrina, as New Orleans faced a horrifying trio of challenges--rising water, stranded people and a refugee situation that is getting worse by the hour. --Conditions deteriorate in Katrina's wake Water still rising in New Orleans; death toll at least 120 CNN.com, Aug. 31, 2005 "We Americans have been at war throughout most of the same decades that Switzerland has been at peace. Now that America has mutated from Republic to Empire,

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