David Yale

By Alicia Orr Suman It used to be that a lettershop was where you turned to get your mailing out the door and to the post office. These days, your printer may offer some of the same services. So when does it make sense to stick with a lettershop to do your mail preparation? Complex Packages A traditional lettershop may be better for more complex mailing projects, according to Kathy Johnston, creative services manager, J. Schmid & Company. In her experience, one-stop printers are great at "simple and quick lettershop work." For example, she says you may want to use a one-stop printer

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