David Williams

Heather Fletcher is senior content editor with Target Marketing.

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman

The U.S. Postal Service should be delivering mail, not groceries, says the social welfare nonprofit Taxpayers Protection Alliance. On Friday, the Alexandria, Va.-based 501c4 sent a notice to Target Marketing about the complaint the organization filed with the U.S. Postal Regulatory Commission on Thursday. The PRC is the entity reviewing the USPS request to conduct a 2-year-long grocery delivery test in cities beyond pilot metropolis San Francisco.

I recently attended the PostCom meeting June 5-6 this year. Several presenters shared the direction of the USPS and important regulatory changes. The following is what I found important to share from these sessions. Network Rationalization Presentation By Chris Oronzio: Reliability and consistency is the key to sustaining the USPS. Phase 1 of consolidating facilities will start July 2012 and end Feb. 2013. There won’t be any movement during holiday months. Major cost savings will be realized from realignment of transportation between facilities since overnight 1st Class service will be phased out

Dear DMA Members,

"It's not news to anyone that the US Postal Service is in trouble. But this dire situation has just gotten desperate.

At the end of this month, the US Postal Service (USPS) will default on a $5.6 billion payment to the US Government to cover its postal retiree health benefits. Even with that default, USPS will run out of money — and be unable to deliver the US Mail — by August 2012...unless Congress steps in to help."

The U.S. Postal Service is moving into the digital age, but in its current financial and political situation it can only achieve the move through incremental change, it said on Wednesday. Speaking at the PostalVision2020 conference in Arlington, Virginia, Deputy Postmaster General Ron Stroman said the USPS recognised that digital communications “is here and not going away.”

Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, today published a new whitepaper entitled CRM 2.0: Customer Strategy as a Business Strategy - Creating Sustainable Competitive Advantage in a New Digital World. This latest installment of Merkle’s ongoing Thought Leadership Series details both the challenges and opportunities facing marketers as they struggle to adapt to CRM 2.0 and an increasingly customer-centric business environment.

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