David Sable

If you've been thinking about your company's carbon footprint, you're just a step away from a bigger idea that's taking shape in business culture today. It's called ethical marketing, and it was the focus of a keynote speech by David Sable, vice chairman and COO of Wunderman, at the DM Days New York Conference & Expo two months ago. His presentation was titled, "Fashion Statement or Fad du Jour: The Possibilities and Pitfalls of Ethical Marketing," but believe me, Sable was quite clear on the fact that companies must be more honorable in the way they interact with customers and conduct business if they want to remain relevant.

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