David Rosengarten

By Noelle Skodzinski Show me the money, and you'll get this free gift. This is the message a number of magazine publishers sent forth in December's mail. For example, U.S. News & World Report sent out an offer for its "Preferred Professional Rate" of 30 issues for $12 (201USNEWR1203); subscribers who pay upfront get a free auto-flip calculator clock, with world time for 16 cities and a perpetual calendar through 2099. The premium got its own four-color buckslip and was listed in the statement of benefits. Bon Appétit cooked up an incentive for paying customers with its free "Bon Appétit's Tastes of

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