David Remnick

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Whenever comedian Red Skelton did a live stand-up gig, he would dutifully get the names and addresses of the local committee members and dignitaries involved. Back at his hotel, Skelton would write personal notes to each on Christmas cards and address the envelopes. Then in early December, he would mail them. The result: thrilled townspeople and repeat engagements.

I’ve written a number of times that one way to deal harshly with unfriendly media is to deny access: Issue no press credentials. Force them to stand with their noses to the window pane and regurgitate the same AP or Reuters stories that all the other cheapskate newspapers and magazines use. That the Obama campaign has denied access to The New Yorker is delicious. I have 104 days to make up my mind, and I’m still not sure about Barack Obama or John McCain. Will this be yet another presidential election where I go into a voting booth holding my nose and pulling the

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