What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.
By any nomenclature, direct marketing spend is outpacing that of brand marketing. But that appears to represent a percentage shift toward direct rather than a complete turn away from brand. “Powered by online media, direct marketing grew from 47.9 percent in 2006 to 52.1 percent in 2011,” says Yoram Wurmser, PhD, marketing consultant and former head of the research department at the Direct Marketing Association (DMA). “As online pay per action models continue to develop and attribution becomes more sophisticated, direct’s share should continue to grow.”
How deep and well-stocked is the pool of young marketing talent today? Where should you be looking if you want to find the next Brian Cowart, David Norton or Pegg Nadler? We asked Terri L. Bartlett, president of the Direct Marketing Educational Foundation (DMEF), what marketers can expect from today's younger marketers, and how DMEF is trying to improve your chances of finding the skills your company needs.
Anyone wagering that David Norton would use the word "I" to describe any of his feelings about earning the title of Target Marketing magazine's 2010 Direct Marketer of the Year just lost a bet.