David Hostetler

By Hallie Mummert, editorial director, Inside Direct Mail Planning, analysis and refinement are key components to achieving any goal. For the U.S. Navy, these processes apply as readily to the challenge of finding and attracting top talent as they do to fighting a battle on the high seas. Given the Navy’s continual state of readiness for the latter situation, it is well-suited then to use direct mail effectively to tackle the former objective. With the assistance of its agency of record, Campbell-Ewald, the Navy Recruiting Command has been enjoying smooth sailing with a #10 envelope control effort that leverages a phone card premium and motivational messaging

Planning, analysis and refinement are key components to achieving any goal. For the U.S. Navy, these processes apply as readily to the challenge of finding and attracting top talent as they do to fighting a battle on the high seas. Given the Navy’s continual state of readiness for the latter situation, it is well-suited then to use direct mail effectively to tackle the former objective. With the assistance of its agency of record, Campbell-Ewald, the Navy Recruiting Command has been enjoying smooth sailing with a #10 envelope control effort that leverages a phone card premium and motivational messaging to encourage prospective recruits to take

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