David Henkel

Perhaps QR Codes are that new bridge for consumers for offers, as they can be more personalized and relevant through mobile devices. "Right now, these devices are smarter than we are," says Susan Kelly, vice president of communciation management services for Xerox. "How do I use a QR Code to really connect [for prospects] when they really want to know something? How can I connect it with my product, my service, and be able to leverage that? It's very compelling."

QR codes. While they may look like an old promo gimmick from the alien film "District 9," everyone connected to direct mail is talking about them. They're the next big wave marketers appear to be jumping on. QR codes are everywhere: on billboards, printed ads in magazines, signs in cities, business cards, for-sale signs at homes ... and they're on envelopes and postcards, tons of them.

Everybody is talking about QR codes.  They're the next big deal in marketing, especially for direct mailers.

QR Codes can get a passive prospect to take immediate action -- make a purchase, register for an event, or take a survey. They turn a printed direct mail piece into an interactive mobile call to action.

This one-hour webinar will feature two direct marketers, both of whom have successfully used QR codes in campaigns for various companies. They'll present best practices and case studies involving this fast-growing technology.

Here's what we'll be discussing:
- what QR codes can do for your business and/or offer
- easy-to-understand directions for adding QR codes to your direct mail pieces
- a glimpse of the technology associated, what data is captured, and how to track and analyze the results
- the difference between a general and personalized QR code
- how to incorporate email and text messaging with QR codes
- examples of QR codes working in all sectors and media

Registration fee: $79

Sponsored by Foster Printing Service

To view this webinar click here!:

Couldn't make it on December 14th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.

One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an interactive mobile call to action, allowing static messages to become a quick-scan hyperlink to just about anything online.

Co-palletization. Destination entry. Commingling. Welcome to the complex world of direct mail, where there is a lot more to getting letters out the door. If you are like most busy marketers racing from one project to the next, juggling demanding deadlines and coping with tight budgets, you haven't had time to learn the ins and outs of the different postal options for mail campaigns.

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