David Goold

Heather Fletcher is senior content editor with Target Marketing.

In a Budweiser Super Bowl commercial leaked ahead of Sunday’s game, soft lighting shines on a white tablecloth as, behind it, actress Helen Mirren sits regally on a bench seat that's oddly reminiscent of the ones used by Dos Equis spokesman “The Most Interesting Man in the World.”

Um. So … that happened. A public service ad about vitamin D veered into “not suitable for work” territory. The messages “We all need the D. Even me!” and “How do you do the D?” are really not what marketers might expect to see coming out of Yukon Health and Social Services in Canada, but they did. The words appear in an ad right next to a posed, smiling, attractive young woman.

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