David Goodman

Heather Fletcher is senior content editor with Target Marketing.

Lead generating in the digital channel can feel like it’s all about the last click, but that’s not the case. Customers come to financial services marketing from all channels and from offline opportunities, even when the first touch was elsewhere. So in our new omnichannel reality, here are five digital marketing tips to get leads to convert to financial services customers.

Often criticized by marketers as being behind the times, big and small banks are increasing their spend on marketing tech, data-driven techniques and content marketing.

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