Lead generating in the digital channel can feel like it’s all about the last click, but that’s not the case. Customers come to financial services marketing from all channels and from offline opportunities, even when the first touch was elsewhere. So in our new omnichannel reality, here are five digital marketing tips to get leads to convert to financial services customers.
Often criticized by marketers as being behind the times, big and small banks are increasing their spend on marketing tech, data-driven techniques and content marketing.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico