David Edwards

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

by Pat Friesen Creativity isn't magic. Creativity is taking what you know to be true -- whether factual or instinctive -- and looking at it from a new perspective. It's rearranging what you know to solve problems, create new opportunities, influence established ways of thought. And contrary to popular belief, being "creative" is not just the responsibility of copywriters and art directors. No matter what your job or profession, being creative is part of it. The following are some helpful pointers to get your creative juices flowing. Borrow without embarrassment. No, I don't condone plagiarism, but I do encourage you to look for ideas

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