In his midday keynote presentation at last week's All About eMail Live! conference in Atlanta, David Daniels, CEO and co-founder of The Relevancy Group, a provider of marketing consulting and research services, highlighted five trends that email marketers need to be aware of if they hope to succeed in today's crowded marketplace. Daniels also offered up takeaway tips for attendees on how to leverage these trends to their advantage.
Former Jupiter analyst and founder of The Relevancy Group David Daniels offers his thoughts on the state of the email marketing industry in this interview from All About eMail Live!
To me, there's nothing more exhilarating than listening, learning, engaging, and brainstorming with smart people. And to that end, I am thrilled to invite you to join me at a new one-day workshop that we're holding on March 21st at the New York Marriott Marquis, Times Square called "All About Email LIVE!"
While marketers adjust to the merging of social networks and email platforms, they should keep an eye on the new messaging option from one of the biggest social media companies around—Facebook Messages debuted on Nov. 15.
Direct marketers are waiting to see what Facebook's new messaging platform and associated email addresses mean to them before spending time and money on related campaigns. But social email strategies are already being considered by everyone from email service providers to marketing consultants. They believe social email should absolutely be taken seriously—right now.
SAN FRANCISCO — What Connected Marketing is and how to achieve it in an organization was the focus of a presentation given by David Daniels, CEO, Relevancy Group, at an Email Experience Council and DMA Councils Networking luncheon that took place here at DMA 2010 here on Oct 11.