David Carrithers

Heather Fletcher is senior content editor with Target Marketing.

Ask not what members can do for their trade associations. Ask members what their trade associations can do for them. Specifically, how loyalty program provider Affinity Center International (ACI) and the trade associations it partners with can present their members with rewards they want, says David Carrithers, president, managing director and founder of Reston, Va.-based ACI.

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