David Bowie

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on in 2016.

Like many, I woke up Monday morning to discover David Bowie had died following an 18-month private battle with cancer, or as some folks in my Twitter feed hoped, he had simply gone back to his home planet.

Marketers may be listening to Queen and David Bowie's hit "Under Pressure" a lot more right now. In 2012, only 40 percent of marketing professionals said "measuring marketing's value and contribution to the business is very important or critical." In research eMarketer cites on July 14 about 2013 responses, 85 percent say the pressure is on to please the C-suite.

According to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled—in fact, almost tripled—since August 2011. And as the role of marketing grows, it also continues to evolve. Today's marketing department, for example, looks very different than it did even just a few short years ago.

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