David Barboza

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Tuesday’s edition of this e-zine dealt with the massive problems of China’s overheated economy being exacerbated by appallingly bad PR. Instead of speaking with one soothing voice, many Chinese government agencies and individuals are insulting their customers and ripping the world’s media for allegedly unfair coverage. The beat goes on. Audra Ang reported yesterday that Li Changjiang, director of the General Administration of Quality Supervision, Inspection and Quarantine, blames Mattel for bad toy design. But … when you think about it, Mr. Li has got it right this time. It also appears that Mattel may be competing with China for the world’s poorest PR practices. Mattel’s Huge PR Coup: A

When the media get hold of a juicy story—one that inspires outrage or prurience—they will continue to run with it until something more outrageous or prurient overshadows it. Such was the case with Watergate and the Monica Lewinsky scandal that plagued the Clinton presidency. These pale to the gross mishandling of national public relations by the government and the private sector of China. In 50 years of being a news junkie, I cannot recall a tectonic success—the roaring Chinese economy—being so badly trashed by greed, incompetence and appalling PR. With a 1.3 billion population, China is governed by an iron-fisted Communist regime. But with millions of individual

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