Dave Lewis

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

You know where I get the most junk mail? Mixed in with my snail mail at the office. Way too much B-to-B mail is junk mail in my opinion. But snail mail remains an indispensable marketing channel when used correctly …

Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.

Online communications have fundamentally altered how we interact with each other. Evidence of our collective behavioral change is both obvious and pervasive in our personal and professional lives. It's a technology-enabled, connected world in which we now live, and it's influencing us at an accelerating rate and to increasingly deeper levels.

Things are moving out there in Direct Marketing Land. Over the past year, we’ve seen a lot of company mergers and “affiliations,” especially on the production side of things. Along with that movement, there’s been a whole lotta job switching. For awhile, it was mostly people looking; lately it seems to be people finding. That’s good news. Motion is picking up, so let’s hope it’s not just a random wind storm, shakey, shakey,

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