Dave Bartels

Heather Fletcher is senior content editor with Target Marketing.

Say “United,” and the instant mental image is of a bloodied passenger being dragged off of a flight. The airline met that brand crisis with a statement the public greeted with ire. So that may be why United is “quietly” rolling out a new program to deal with overbooking — the practice of selling more seats than a plane actually houses, which is the stated reason the bloodied passenger was dragged down an aisle.

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