Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

By Denny Hatch "You can't cheat an honest man. Never give a sucker an even break or smarten up a chump." —W.C. Fields In many American upmarket suburbs there's an unwritten agreement among realtors that homes for sale or rent will not be shown or offered to minority families. This is a form of discrimination called redlining. In point of fact, all successful direct marketing is based on redlining—not offering a product or service to undesirable prospects and customers. Examples: Premium bandits. This is consultant Bob Doscher's term for chiselers who join book and record clubs, or subscribe to magazines, to collect

Information is the Key to Tapping This Highly Educated Market By Lisa Yorgey Lester Civil engineering is one of the oldest engineering professions. From ancient pyramids, aqueducts and dams to modern day bridges, runways and highways, its practitioners have been entrusted with building and maintaining the infrastructures in which we live. In 2000, civil engineers held approximately 232,000 jobs. According to the U.S. Bureau of Labor Statistics, more than half of these engineers were employed by engineering consulting firms that primarily develop designs for new construction projects. The remaining engineers were employed by federal, state and local agencies, construction and manufacturing industries, or

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