Darren Shaw

Heather Fletcher is senior content editor with Target Marketing.

It's 2015. Do website copyright dates reflect that? Customers are happy with the brand. Does the site illustrate that? The company rebranded. Do social media accounts house its new name and logo? That quote about never getting a second chance to make a first impression plays into Tim Ash's comment that the word "professional" has to pop into site visitors' minds within 1/20th of a second for them to stay on marketers' sites. On Friday, Ash's comments from 2011 were joined by those from Diana Ennen, president of Pompano Beach, Fla.-based virtual assistant resource site Virtual Word Publishing.

For businesses reliant on local traffic (Web, mobile and foot) few marketing efforts could be more important than optimizing local search.

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