Darren Baldwin

Like most retailers, Dungarees wanted to do something about abandoned shopping carts on its website. While there isn't an industry standard for abandonment rate, Dungarees had an estimated abandonment rate of 30 percent to 40 percent. "We thought, ‘If we can decrease that rate by 10 percent, it will give us X amount of dollars,’" recalls Darren Baldwin, e-commerce manager for Dungarees.

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