Darlene Abubakar

Heather Fletcher is senior content editor with Target Marketing.

Gaining an edge on the competition while relaxing—it's the kind of concept that would appeal to any business traveler. But market research revealed to Amtrak that two particular segments might appreciate having the inside track on its speedy Acela Express trains more than others. So the passenger train line is targeting African-American and Hispanic prospects in its "My Track to Success" campaign.

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